Our Anti Black Friday Campaign

Join us in talking about Anti Black Friday, as a sustainable brand we do not agree or promote this mass consumption event that encourages huge discounts. Instead we opt for Green Friday. 10% of all sales placed on Friday or over the weekend will go towards our chosen charities that help empower poverty stricken or trafficked women. A21 and Freesetglobal our charity and partners.

LDC Anti-Black Friday Event 2019 Fanfare

Every year on Black Friday and Cyber Monday millions of shoppers wait in line for hours, ready to burst through the doors of their favourite high-store retail chains and fight over who can get the best deal. 

Encouraging mindful shopping and buying less, we at Fanfare take a sustainable approach and raise awareness of the environmental and social impact that the fashion industry generates due to its profits-at-all-costs nature. We value beautiful design, celebrating slow fashion and making a difference with our non-impactful sustainable processes. We have united with other transparent brands to be part of the change at the LDC Say No to Black Friday Pop Up Shop. 

We are in the last few days of the LDC Say No to Black Friday Pop Up Shop so come and visit us:

64/68 Charing Cross Road



By supporting independent smaller boutiques that put so much more care into the products they produce we can help change this industry step by step. Fast fashion needs to stop - we have had enough throwaway trends, stories of pollution and evidence of exploitation. This Black Friday why not opt for investment into just one quality piece? We can all buy less and be more selective about where we spend our money to create a wardrobe that represents us as people, and will last for years to come.

LDC Anti-Black Friday Event 2019 Fanfare

The fashion industry has the fourth largest environmental impact of any industry in the UK, but this is often overlooked in the rush for Black Friday deals. This Friday is one of the largest shopping days of the year. Every year we see the sale periods extended, the discounts getting heavier and the Christmas shopping season beginning earlier.

These discounting retailers create a sense of urgency to part with our cash, providing temporary relief to consumers who may have been longing for new purchases since the end of the summer sales, but it is estimated that consumers are left with as much as £441 million worth of regret from these purchases, and regret often leads to increased waste.

LDC Anti-Black Friday Event 2019 Fanfare

Environmental facts surrounding the fashion industry - 1.7 billion tons of carbon dioxide is emitted annually and 2.1 billion tons of waste is produced each year.

Business as usual is an option any more.

Only 20% of textiles are recycled, and 2 million tons of clothing and textiles are thrown away each year in the UK. 80% of textile waste going to landfills could have been reused. Our landfills are getting larger, and significant recycling schemes are not in place as companies do not have the facilities to cope with the scale of wastage.

What has happened to the idea of buying an item of clothing that you've worked hard to save for? The items that you have invested both time and money into are usually the ones you value the most and are most hesitant about throwing away.

LDC Anti-Black Friday Event 2019 Fanfare
LDC Anti-Black Friday Event 2019 Fanfare

The more awareness we give to sustainability the more people will be able to identify unsustainable habits. Consumers still are not aware of what qualifies as sustainable, but mind-sets are changing. The Fashion Revolution commissioned a survey of 5,000 people aged 16-75 in the five largest European markets, including Germany, United Kingdom, France, Italy and Spain, to find out how supply chain transparency and sustainability impacts consumers’ purchasing decisions when shopping for clothing, accessories and shoes.

The report showed that 67% of people would like fashion brands to tell them where the materials used in their products came from, 61% are interested in learning about what fashion brands are doing to minimise their impacts on the environment and to protect their workers human rights and nearly 80% of people say that fashion brands should be required by law to protect the environment, provide information about the social impacts of the business and pay workers a fair living wage. Clearly there is a thirst for change within the industry, but we need to make sure we keep pushing to make it happen. As customers, we have the power to make brands listen. So let's start using it.

We have listed a few points below to help people have an alternative approach to Black Friday:

  • Buy only what you need, love and will really cherish
  • Support independent sustainable brands that protect workers and the environment – like Fanfare
  • Buy nothing for Black Friday 
  • Make purchases from vintage, second-hand and charity shops
  • Upcycle, recycle and reuse
Fanfare label sustainable women’s clothing LDC Anti-Black Friday Event 2019 Fanfare


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