In light of Fashion Revolution Week, the fashion industry's growing environmental and social impacts are hard to ignore, but there are steps we can take - big or small - collectively that can make a difference.
We wanted to share 5 practical steps to encourage you to rethink your approach to shopping fashion and start building a more sustainable capsule wardrobe:
1. Mindful Shopping
When you're browsing the web or in-store for a new item of clothing, ask yourself these questions:
- Do I already have something like this in my wardrobe?
- Can I see myself wearing this more than once?
- Do I have space for this in my wardrobe?
- Can I find the same thing on Vinted, Vestiaire or Depop?
- Can I rent something better for this special occasion?
- Will I still like it when it's no longer "in"?
If you're still not sure, come back to it until you're 100% certain you want it. Remember, don't make any rash decisions!
Relearning how we shop is like breaking a bad habit. We have to try not to get carried away by fleeting trends and instead think about what our timeless pieces might look like based on our style.
Figuring out your personal style is an ongoing process so we're not telling you to stop experimenting, but instead think about doing it a different way.
2. Quality Over Quantity
Fast fashion prioritises quantity over quality, which means over time the quality of our clothes has deteriorated. We're not just talking about Shein, a lot of big-name luxury fashion brands are also complicit in this.
On the other hand, we're aware that sometimes quality pieces come with a price tag that not everyone can afford. We only ask that you continue to be mindful when you make your purchases and seek sustainable alternatives such as shopping secondhand.
Choose timeless styles that can stand the test of the trend cycle and versatile basics that can be mixed and matched to create multiple looks. Make outfit repeating chic!
3. Secondhand Treasure Hunting
Charity shops (or 'thrift shops' if you're not in the UK), secondhand and vintage are the most affordable ways for you to shop sustainably. If you like finding hidden gems and great deals then this is a no-brainer.
Shopping secondhand reduces the demand for new clothing production, but also gives existing garments a second life.
Embrace the thrill of the hunt and uncover one-of-a-kind pieces and opportunities to upcycle.
4. Care and Repair
You can extend a piece of clothing's lifespan by making sure you're looking after it properly, so read those care instructions!
If you've got a piece of clothing that's starting to look a little worse for wear consider giving it some TLC instead of replacing it completely.
You can get creative with DIY projects to breathe new life into garments. Alternatively, you can let the pros handle it - find your local cobbler or tailor and watch them work their magic.
Taking care of your clothes will help to reduce waste and save you money in the long run.
5. Responsible Disposal
When it's time to let go of clothing that no longer serves you, look into responsible clothes disposal methods. Avoid throwing them in the trash and instead, look for local recycling options for textiles.
Charity shops will sometimes advertise that they need donations which can be a great opportunity for you to
You can also donate your clothes to charity and participate in local clothes swap events to give your clothes a second chance to someone else.
However, don't use disposal as an excuse to consume more. Default back to mindful shopping in Step 1!
In Summary
Building your sustainable capsule wardrobe should be an enjoyable journey that starts with small, conscious choices. Applying these steps when you're thinking about clothes will help to make a positive impact on the environment. Together, we can encourage a fashion industry that values people, the planet, and ethical practices.
Stay updated about more upcoming community events by subscribing to our weekly newsletter. P.S. You'll receive 15% off your first order as a thank you!
Follow us on our socials: Instagram | Twitter | Facebook