Our journey begins in Xintang, China where approximately 260-300 million pairs of jeans being produced per year. Each pair needs around 9.500 litres of water to be produced. (Fashion Revolution, 2020). Re-use and recycling offer some carbon savings because the lifetime of clothing that is re-used or recycled is extended. Where this displaces a sale of a new garment, the effects on the environment from fibre extraction and processing are avoided.
By shopping our recycled jeans each pair saves:
9500 litres of water
The 34kg of CO2 emitted to produces one pair, similar to taking a car and driving for 111km
1kg Waste Saved from UK landfill
Supports 1.5 days of fair working conditions & pay
Our mission is not to produce new but reuse what is already out there as only 15% of all fashion products are actually recycled or up-cycled.
85% of our clothes are disposed of into landfills where it can take up to 40 years for them to decompose if they contain nylon, or 200 years if they contain polyester.
On average 14 million tonnes of clothing are trashed each year in the US alone; putting them through a recycling programme would be the equivalent of taking 7.3 million cars and their carbon dioxide off the road every year.