At Fanfare Label we want to turn the tables so that the only impacts we have on the world are positive ones.

We are excited to introduce our newest features: The Impact Fair Campaign, showing our customers the positive impact Fanfare Label products have on reducing the fundamental issues caused by the fashion industry.

By shopping with us you are helping us scale our positive impact, thank you for your continued support. The more we grow as a business, the more we can reduce environmental destruction, promote fair working conditions & support our women empowerment & anti-slavery charities.

Did you know?

By shopping our recycled jeans each pair saves 9500 litres of water, 34kg of CO2 emissions - similar to taking a car and driving for 111km. It also saves 1kg of waste from UK landfills
&
Supports 1.5 days of fair working conditions & pay.

By working with key partners we are able to predict the savings based on the fabric used in our collection.

Co2 Reduction

The fashion industry produces an estimated 1.2 billion tonnes of CO2 equivalent (CO2e) per year - more than international flights and maritime shipping combined according to the Ellen MacArthur Foundation.

Fashion supply chains are very often spread all around the world. Moving fabrics, accessories, clothes involves enormous amounts of energy and use of fossil fuel. A t-shirt made in China for example, before hitting the shelves of a store in the US, is already responsible for the emission of 1kg of CO2.

Every ton of clothing that gets recycled saves the emission of 20 tonnes of CO2 . A single pair of jeans, on average, emits 34kg of CO2 to be produced, similar to taking a car and driving for 111km. Extend the life of your clothes! Nine extra months translates to a reduction of your carbon and water footprint of 25-30%.

Synthetic fibres like polyester and nylon require a massive amount of energy to be produced and contribute to the emission of greenhouse gases like CO2 and nitrous oxide, the impact of which on global warming is 300 times the same amount.

Water Saving

Cotton is one of the thirstiest fibres in fashion. According to WRAP, cotton production accounts for 69% of the water footprint of fibre production for textiles.158 One kilogram of cotton - equivalent to the weight of a shirt and pair of jeans - can take as much as 10,000–20,000 litres to produce, depending on where in the world it is grown.159 The Aral Sea, formerly one of the four largest lakes in the world, has almost entirely dried up, in large part due to intensive industrial cotton farming in Central Asia.160 It is now called the Aralkum Desert.161 This is an ecological, economic and social disaster.

So we've really got to think about that in terms of what's important to us, and how we can make sure that people have access to fashion without necessarily using up really important resources that we need for food and other things. Buying items made from organic cotton protects waters supplies, stops the use of poisoning textiles, its well tracked and isn’t associated to the human rights abuses in other forms of textiles.

Protecting People

The last important piece to the puzzle is people. Humans make our clothes. Men and women, often underage and/or under-paid for the job, exposed to health and safety hazards every day to allow us to spend always less on clothing and consume always more.

· Around 40 million people are employed in fashion manufacturing today, and 85% of them are women. In Bangladesh, according to a 2011 StichedUp report, 3/4 of them are regularly verbally abused at work and half of them are physically beaten.

· The minimum wage for garment workers in Bangladesh is US$0.32 cents per hour.

· Children work at all stages of the supply chain in the fashion industry: from the production of cotton seeds, the harvesting, and yarn spinning, to clothing manufacturing.

· 30000 cotton farmers have committed suicide in India alone.

· Working days are 10-12 hours long and are as much as 18 hours long at peak times; overtime is often mandatory.