How We Secured Our Biggest Retailer Yet: Liberty

How We Secured Our Biggest Retailer Yet: Liberty

Join us on a journey behind the scenes as we unravel the story of securing our most significant retail partnership to date – Liberty. From the initial conversations in December 2022 to the grand launch in October 2023, it was a year-long endeavour filled with challenges, triumphs, and a whole lot of hard work.

Last year, we achieved a major milestone by partnering with our largest retailer to date, and here's how it all unfolded.

The entire process, from our initial discussions in December 2022 to the store launch in October 2023, took almost a year.

I presented the 'Design Your Own Jeans' service to Liberty, showcasing our collection and collaborating with buyers to provide a comprehensive service for their customers.

What they particularly liked about our service was that it allowed customers to actively participate in designing their products, coupled with the sustainability message of holding onto their garments.

We collaborated with architects to design and construct the space, receiving approval from Liberty departments.

Being a small team with only a couple of people, managing Liberty orders, structuring the 'Design Your Own Jeans' process for a seamless customer experience, planning and executing the campaign, and handling all Liberty orders kept us incredibly busy. However, every second was worth it – we enjoyed the entire process!

Even though the pop-up has concluded, you can still visit and shop our Liberty jeans in person.

If you're interested in designing your own jeans, the service is still available through our Made-to-Order services here. You can Upcycle Your Used Jeans with us or Personalise Plain Recycled and Organic Jeans.

We have new Liberty orders arriving this March, marking an exciting continuation of our partnership. Explore the collection on our website or shop with us at the Liberty store.


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