Fanfare Label Launches at Liberty

Fanfare Label Launches at Liberty

We’re thrilled to celebrate this incredible milestone with you. Explore our entire denim collection and book an appointment to ‘Design Your Own Jeans’ at the Liberty store.

We’re thrilled to celebrate this incredible milestone with you. Explore our entire denim collection and book an appointment to ‘Design Your Own Jeans’ at the Liberty store.

Fanfare Label launched the UK’s first ‘Design Your Own Jeans’ service, exclusively at Liberty. This innovative service invites customers to redefine their relationship with clothing by designing their very own upcycled jeans, available only at the Liberty store. 

Driven by circular motivations that transform the way people buy, wear and consume clothing, Fanfare Label only produces garments that ensure lasting longevity and recyclability. Only 1% of all fashion products are recycled or upcycled, Fanfare Label aims to reduce this waste by turning excess clothing and textiles into unique contemporary designs. 

By upcycling jeans, we can reduce textile waste, prevent jeans from ending up in landfills, and save water and production time. Fanfare Label’s upcycling service at Liberty gives customers the opportunity to upcycle their own pair of jeans to give them a new lease of life, rather than opting to buy a brand new pair. 

How It Works: 

As part of our circular fashion ethos we are creating an experience at Liberty for a service as unique as you. Simply bring a pair of your used jeans to a free prebooked 20 minute design consultation - where together with our experts we will help you reimagine, refresh and re-love your jeans. 

Don’t have a spare pair? Our plain ‘Keep Hold’ jeans will be available in-store on the day. 

01 RETHINK

Bring a pair of your used jeans or purchase a pair of our own ‘Keep Hold’ jeans in-store on the day. 

02 RECREATE

Book a free 20-minute design consultation to create your own unique jean design. 

03 REMAKE

Once finalised - your jeans are put into production with one of our trusted local suppliers. 

04 RELOVE

Your newly designed jeans are delivered back to you. Ready to enjoy all over again.

Book your appointment HERE

Make sure you tag us in any imagery @fanfarelabel and share your unique pair of jeans using #fanfarelabelatliberty

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