We are thrilled to announce that Fanfare has been awarded the Marie Claire Sustainability Award 2024 in the Denim category.
The Marie Claire Sustainability Awards celebrate brands, products, and organizations that are making genuine strides toward building a more sustainable future. With categories spanning from fashion to health, the awards shine a light on companies that prioritize innovation, ethical practices, and environmental impact. At Fanfare, we couldn’t be prouder to be recognized alongside other industry leaders who share our values.
Following the panel’s deliberation, the judges praised Fanfare for our innovative approach and commitment to sustainability. Lily Russo-Bah, Marie Claire UK’s fashion director, described Fanfare as “a great example of how sustainable and circular clothing doesn’t mean you have to compromise on creativity.”
"Days like these remind me just how proud I am to run a small business that not only champions sustainability but also advocates for conscious consumption in an industry that is notoriously challenging. In an age where “sustainable fashion” is a term often thrown around, it can be discouraging to see so much talk with so little meaningful action. Yet, we remain deeply committed to taking responsibility for every single piece we create.
The truth is, running a business like ours requires far more than most people realise. It’s not just about designing beautiful, ethically-made clothes; it’s about going the extra mile—constantly. Producing garments in a way that aligns with our values demands immense time, effort, and financial investment. The hours we pour into researching sustainable materials, ensuring ethical labor practices, minimising waste, and continuously improving are hard to quantify. I can’t even begin to describe the challenges and behind-the-scenes work that go into this process.
This journey would be impossible without the tireless dedication of our team. Huge thanks to @agneseproveja, @monique_andrew, Vilja, and Rebecca—your passion and relentless effort are the heart and soul of this brand. And of course, a massive thank you to our incredibly supportive and loyal community. Every single purchase matters, and we notice each and every one. Thank you for believing in us, and for your continued trust in what we stand for.
In an industry as fickle and fast-paced as fashion, loyalty means everything. Retail has taken a hit, and small, independent slow-fashion labels like ours need your support now more than ever. If you value brands that are truly committed to making a difference—brands you believe in—please continue to stand with us. Together, we can keep pushing for meaningful change in fashion and beyond. 🌸
Thank you to the Marie Claire team for recognising our efforts and awarding us the Sustainable Denim Brand 2024."
We truly believe in transforming the way people buy, wear, and discard clothing, and it’s an honour to have our efforts acknowledged by Marie Claire. This recognition highlights our dedication to creating circular, sustainable fashion that is both environmentally friendly and stylish. Thank you for supporting Fanfare on this journey!