We are Fanfare, a sustainable clothing brand born to give a clear message about what "good fashion" means. Transparency is the goal to be achieved by creating clothes that inspire, encourage and offer a sustainable alternative to fast fashion.
We live in times of unprecedented change. Each era is different from the era that goes before. But actually, the era that we live in now is different for a very profound and significant reason.
We've had 12,000 years of a stable climate, 4.5 billion years of the earth actually changing itself. We're now in an era where we're creating man-made change to nature. It's commonly termed the Anthropocene. This really changes our own perception of who we are in the world and what we're doing. Nature is our only home, we can't live anywhere else. And we're messing it up. This man-made construct of climate change is also put against the man-made construct of human inequality. Both of these issues are part of fashion. We were all conceived equal and yet, we are the only species that have really created an inequality amongst us that we perpetuate through our cultures, habits, economies, and lifestyles.
So if we're thinking about what it means to be doing good design, if we're thinking about what a fashion designer actually intends to do, then maybe we need to really reconsider the premise of our work. Other disciplines do it - We haven't before really considered what it is that fashion professionals should have as an underlying principle to their work.
For an exclusive interview with our founder watch the video below, this will provide you with a greater insight into our sustainable clothing brand, ethical code, values and offers more transparency into our supply chain.
Working as a buyer, Esther saw the social and human consequences of the fast-fashion production first hand. Deciding it was time for a change and she focused on building a brand that was modern, environmentally-friendly and respectful to garment workers.
Fanfare was born to give a clear message about what "good fashion" means. Transparency is the goal to be achieved by creating clothes that inspire, encourage and offer a sustainable alternative to fast fashion.
For too long, the only purpose of fashion retailers has been to make profits through their entire supply chains, at the expense of workers and the environment. It was the treatment of garment workers that drove Esther towards sustainability; too many people living in poverty, with low wages, bad working conditions and long hours, often being victims of sexual harassment and slavery.
To provide a real contribution to society we partner with charity-led organisations that work to guarantee a better quality of life for workers around the world, who frequently fall victim to human trafficking. Fanfare collaborates and support two charity-led NGOs: The A21 Campaign and Freeset Global.
The A21 Campaign is an NGO that works to free victims of modern slavery and human trafficking, purposing themselves as the new abolitionists of the 21st century.
FreeSet Global is an NGO working in the field of Fair Trade, to promote commercial activities that free people from oppression, poverty, and ignorance. They operate in areas such as West Bengal and India, providing people safe, fair working conditions and education.
The first Fanfare collection was born from this social commitment and the desire for sustainable but modern design. "Fashion That's Fair" is a collection that celebrates creativity, beauty, and femininity with an independent spirit, a desire to experiment with forms and concepts.
The clothes are design-led, innovative and with contemporary aesthetics, produced with both low environmental and social impact. As a sustainable clothing brand, Fanfare produces clothing here in the UK, guaranteeing fair working conditions and promoting low impact operations by using recycled materials and removing the use of plastic. We use organic, plant-based and recycled fabrics.
The "Fashion That's Fair" t-shirt with recycled trims is a T-shirt made of organic GOTS certified cotton, and the shoulder trims are obtained from recycled fabrics from the famous interior designer "Wallace and Sewell”.
The reversible cashmere top is a wool and cashmere blend from an end of a roll fabric, which otherwise would have been wasted. The reversible nature of this top makes it even more sustainable and long-lasting due to being able to wear it two different ways; with the neckline on the front or on the back.
For the buttons, Esther has chosen Corozo, the supplier uses low-impact dyes and makes the buttons from a palm tree nut found in the rainforest; in this way, they avoid deforestation while employing indigenous rainforest populations.
There is a real commitment to achieve sustainability in every part of the supply chain. The garments are packed with recyclable packaging and tissue paper, there is an engagement to work with local artisans to preserve textile traditions and their skills.
Fanfare is a growing project that encourages the concept of circular fashion so that nothing used in production gets wasted.
Because quality over quantity is the secret to achieving "fashion that's fair.”