If you feel like Fanfare that you need to do more to create positive change in the fashion industry here are ten ways you can both reduce your impact on the environment and shop ethically.
Buy vintage - never underestimate going vintage shopping. By extending the lifetime of clothes this way you can buy new styles that are inexpensive and reduce wastage. Watch this space, Fanfare aim to have a vintage section on our website.
Care for your clothes - Unfortunately the carbon footprint on clothes begins when you take them home. Over-washing and drying cause your clothes to not last as long, damage the shape, fabric and result in colour fading. Plus washing on a colder temperature saves on CO2 emissions and energy. Put your garments inside out to protect and always select a cool wash.
Support sustainable shops, local independent businesses and move away from the big high street names. Support businesses that are doing trade the right way no matter what industry. This will allow them to grow and spread their messages. Smaller fashion companies tend to produce small scale clothing runs to reduce wastage so make sure you get in there quick. Fanfare is the perfect place to start, visit our online shop here.
Move away from fast fashion - be choosier about your purchases. Everyone has got that one item that they really cherish in their wardrobe and often it is the ones we have had to wait and had to save up and buy. By making wiser buying decisions we will build a wardrobe that you value more. Knowing that you have items that have been ethically produced and that are social and environmentally friendly will make you feel good.
Recycle, recycle, recycle make sure you donate your clothes if you have decided you do not want them anymore. 80% of textile waste in the UK that ends up on landfills could have been re-used. Find charities that donate to the homeless or have strong community connections so you know nothing you are throwing out is going to waste.
Up-cycling/repairing clothing is always an option. There are plenty of youtube videos now on how you can reinvent your old clothes into something you would wear more. Again, watch this space Fanfare will be launching workshops and videos educating on these very things.
Organise a clothes swap it can all be done in the name of charity. It is affordable and as long as you state they ‘must be in good condition’ you can invite your friends and it is very entertaining.
Understand the issues it is important to do your research. Start by finding out about sustainability and the importance of it. Which fabrics are more damaging to the environment than others? Where are clothes produced? Who makes our clothes? This way you can spread our message and see through word of mouth a change in the industry. See Fanfare's campaign video to understand more.
Go Plastic Free easier said than done hey? It is difficult in our generation to be totally plastic free but again there are steps we can all take. Opt for products in the supermarket that have less packaging, reuse bottles and coffee cups, sustainable tooth brushes are just a few of the options. Again, stay tuned as we will be releasing a blog post all about this soon.
Support Charities and Companies making a difference. The Fashion Revolution is a really good starting place - On April 24, 2013, the Rana Plaza garment factory in which many of the global fashion corporations produce at low wages collapsed in Bangladesh. In total, 1,134 workers were killed and over 2,500 were seriously injured. In order to protest against this, Fashion Revolution Week was created in remembrance. You can become part of the revolution and send messages to fashion brands under the hashtag #whomademyclothes. See their website for further details how you can be part of this movement.