The Sustainable Hour Episode 3: Circularity with The Green Blue Journal

By Fanfare Label

As part of our IG live series our founder Esther Knight joined Katherine Albertson, founder of The Green Blue Journal, for a discussion on circularity within fashion, the harms of microplastics and what might be the future of sustainable fashion. Click here to watch the full interview.


Fanfare label in a discussion on circularity and microplastics

Tell us a bit about the Green Blue Journal, how and why you founded the newsletter?

I studied environmental science in college and became really passionate about the environment and slowly learned how fashion impacts it. I eventually found out there is so much content out there that needs to be shared in an organised manner; organised in one place and for consumers really interested in this topic. Now that I’m out of school, I just see so much out there. Brands putting out new sustainability initiatives, what it means for people. For people my age trying to figure out what sustainable fashion is.  

How have you seen circularity change within the fashion industry, especially in the past year with the pandemic?

Circularity was kind of niche a few years ago but in the past year we have really seen that improve. Consumers care more about the environment so they’re looking at thrifting, buying second-hand. It’s the way forward for sustainable fashion: waste free and better for the environment.

How do you aim to curate a circular wardrobe with your clothes? Do you have any tips for individuals?

Circularity covers multiple areas: renting, resale, repairing what you already own so keeping your clothes for longer. I would recommend for anyone starting their circular fashion journey to maybe invest in some resale items, some stuff from second hand stores and thrifting. It is not only good for sustainability but also your wallet.


'Know that what you’re looking for is out there you just might need to look around a bit to find it.'

Fanfare label in a discussion on circularity and microplastics

Now that charity shops have re-opened, what advice would you give to people shopping secondhand? Especially if they haven't really been before.

Patience is really the key for that, know you might not find exactly what you are looking for. Know that what you’re looking for is out there you just might need to look around a bit to find it.

Why should we be looking to reduce our consumption?

The fashion industry is damaging across all fronts. It is damaging to our water, to our land. Reducing what you purchase. Micro-plastics are becoming a big topic right now because it affects us in so many ways. It is in the food that we eat, the air that we breathe, it’s killing biodiversity and that comes from synthetic textiles. It is important to be more aware of that. It’s seen as a superficial industry in some ways but that is not the case.

Have you got any recommendations for people that are worried about microplastics and are worried about synthetic materials?

A good solution is to invest in some kind of wash bag that you can use to put all of your synthetic clothes in. Reducing how often you wash your clothes in general, waiting two or three wears unless it's an item like gym wear. Avoiding synthetics is not completely realistic. Everybody is new to this.

Fanfare label in a discussion on circularity and microplastics

What do you usually do with your clothes once they have reached the end of their lifetime within your wardrobe?

Your clothes can be repaired beyond the point you think they can. I have a pair of shoes that are way beyond what you should consider them wearable. I cleaned them up, sewed them and put some glue in the sole. When you get to the point where you really can’t wear them any more you can donate them, recycle them or just give them away. Definitely some options out there for clothes that are in good condition and for people that will wear them again.


What do you think the future of sustainable fashion is, especially regarding circularity within the industry?

Embrace circularity and slow fashion a lot more. How they are both parallel paths but they don’t interact with each other. We make clothes at a slower rate, more durable but then we let them go to waste when they’re done. Circularity uses a lot of up-cycled, recycled, reused materials but we don’t slow down with that the way that we should. In the future we are going to see those paths combine a lot more. Hopefully we’ll see a lot more infrastructure in that space.

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