Across the official London Fashion Week calendar, this February Fanfare will be part of the Lone Design Club Pop Up Concept Store + Presentations. CELEBRATING INDEPENDENT FASHION + LIFESTYLE BRANDS.
This concept store is in the heart of Soho (59 Greek Street). LDC will open its doors daily from 10am‐ 7pm and we will be in the space for the first week during London Fashion Week. Together we are cutting through the noise of a saturated fast‐fashion market and shaking up the conventional shopping experience by challenging traditional retail offerings.
This pop up will offer consumers a chance to fully immerse themselves in the London Fashion Week experience from attending new collection presentations, networking evenings and presentations on exciting topics such as, sustainable fashion and innovation an evening of inspiration and entrepreneurship (21st Feb). As well as talks, customers can attend brand‐led experiences or simply stop by the designer‐run store and meet the person behind the brand.