A Closer Look At Our New Collection

By Fanfare

The new Hero Collection from Fanfare incorporates bold and contemporary designs with repurposed and reused materials.

Classic styles are updated using modern tailoring to create unique shapes and textures, united by a calming, muted colour palette. Each item transcends micro-trends and seasonal styling, instead providing a timelessness; our garments will remain wardrobe staples for years to come.

What are the first words that come to mind when picturing sustainable clothing? You’d be forgiven for thinking “hippie”, “unfashionable” or “tasteless”. But these dated preconceptions about conscious attire are a thing of the past, and Fanfare is here to prove it.

The new Hero Collection from Fanfare incorporates bold and contemporary designs with repurposed and reused materials, to create a wardrobe of sustainable clothing made to last.

A Closer Look At Our New Collection. Fanfare Label

According to the European Clothing Action Plan, the UK Is the epicentre of fast-fashion in Europe, with each person buying an estimated 26.7kg of clothing every year (equating to 2 million tonnes total), compared to an average 15.6kg for individuals across Germany, Denmark, France, Italy, the Netherlands and Sweden. In the UK, an average of 3.1kg of this clothing is wasted. While 2.48kg of this wastage is in perfectly good condition, around 0.3kg is recycled and only 0.4kg is reused. Here at Fanfare, we work to reduce this statistic by using clothing and textile wastage to create our collections.

Fanfare’s classic designs and modern silhouettes defy the stereotypical minimalism and the lofty price tags that are often associated with sustainable fashion, without compromising on ethical or environmental standards. Wearable styles mean that our conscious clothing can reach a much wider demographic, helping to transform the trend-driven consumer’s wardrobe into a sustainable haven.

Opting for a seasonless business model means that Fanfare reduces the amount of pressure on our supply chain, allowing for high-quality design that doesn’t cut corners in order to meet deadlines. Each garment is crafted with purpose in the UK, produced by artisans who love what they do and are paid fairly for it.

We take an avant-garde approach to sustainability, centring around three main pillars; repurposing, reusing and redesigning. The Fanfare collection is entirely plastic-free, with sustainably sourced materials accredited by organisations including OEKO-TEX and GOTS. The collection also includes dead-stock and roll-ends of fabrics that would otherwise be discarded in landfill sites by industry operations.

Classic styles are updated using modern tailoring to create unique shapes and textures, united by a calming, muted colour palette. Each item transcends micro-trends and seasonal styling, instead providing a timelessness; our garments will remain wardrobe staples for years to come. Here are a few of our top picks from the new Hero Collection:

Recycled Jeans:

Did you know that jeans have a huge impact on the environment? Around 2 billion pairs of jeans are made every year, using 2 million tonnes of chemicals in the process plus 2,630 litres of water per pair of jeans. Our range of jeans are pre-loved and given a new lease of life by our upcycling artisans, using patches, tassels, and other fabric off-cuts to create unique stand out pieces. This process is entirely zero-waste as every ounce of fabric is used within the design.

Co-ord sets

Classic styles are updated with modern tailoring and unique shapes and textures, paired with a calming, muted colour palette. Each item transcends micro-trends and seasonal styling, instead providing timeless, individual pieces that will become staples for years to come.

Summer Style

Classic styles are updated with modern tailoring and unique shapes and textures, paired with a calming, muted colour palette. Each item transcends micro-trends and seasonal styling, instead providing timeless, individual pieces that will become staples for years to come.

Shop our full collection here.

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Red oversized organic cotton jumper with oversized pleated sleeves and sustainable patches. Made by ethical clothing brand Fanfare Label.

Check Wide Leg Jumpsuit with adjustable straps, sustainably made by Fanfare Label 

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